It's a phrase that is used regularly in the world of social media marketing. The goal for businesses and brands is not just to inform their social media followers or just to entertain them; the goal is to "engage" them. What does that mean? It means that they want their followers to do something with their posts: respond with comments or re-share the content. Why does that matter? In the words of one marketing blog: "Because social media engagement builds customer-brand relationships... and increases word-of-mouth advocacy, which is a much more potent conversion tool than advertising." Essentially, "generating engagement" is a stepping stone toward a business's most meaningful moment: where the customer buys something.

Can you see how some of that same thought process could apply to how we interact with the people of the world? Obviously, our goals are more lofty than a simple business transaction: We're trying to persuade people to intwine their lives with Jesus. So how do we do that? By "generating engagement" with us that in turn turns their hearts to focus on Jesus himself.

Do you remember Jesus' two metaphors from the Sermon on the Mount for how his people ought to interact with the world? He said, "You are the salt of the earth... You are the light of the world..." (Mt. 5:13-14). In order for salt and light to effect their potential benefits, they must be in contact with something. Light is useless if it isn't seen, and salt has no effect if isn't applied. The idea is that both have to be used, and the lesson that Jesus teaches us there is about how we face the world: We engage with it. We do not isolate from them and shout judgment from a safe distance; we make contact and draw them alongside us so that we can move toward Jesus together.

Engagement is the kind of relationship with people in the world that brings them close to Jesus and makes them interested in learning more from him. We are like the social media account of a big company: Our aim is to generate engagement with Christ, his word, and his church. We want to engage with the people around us in a way that they are inclined to return again and again to learn more about what makes us tick, which will, of course, lead them to know Jesus better if we are living the way that we should be.

So, let's do our best to talk about Christ in ways that draw others toward him. Let's be the kind of people whose actions and words show the kind of character that they want more of in their lives. Let's know and be known, so that others may actually see us as the light of the world and give glory to God. Let's generate engagement as we represent Christ; drawing more and more people toward him every day.

- Dan Lankford, minister

Christians understand that fatherhood permeates the whole fabric of reality because our Father is the Creator. And Christian dads need to understand our immense responsibility to teach our children about our Father in Heaven.

A few years back, I stumbled across a clip of Stephen Colbert interviewing stand-up comedian Jim Gaffigan about his regular use of "dad humor" in his shows. As the two bantered back and forth in ridicule of the whole concept of fatherhood, Colbert ironically and tragically said, "A father’s job is to be distant, authoritative, and never quite pleased. That way the children can eventually understand God.”

I cringe every time I think about that. Because in that joke, Colbert is right on something that’s really important about fatherhood: it is meant to give children an understanding of God. But he could not be more wrong about the nature the God whom we want our kids to know.

My fellow dads, it's our job to demonstrate God's own nature to our kids. It's our job to show them a father figure who is righteous, who is caring and merciful, who is stern when righteousness necessitates it, who speaks often of how much he loves his children, who is selfless and puts others' best interests first, who is self-controlled, who gives good gifts to his children, who listens well and responds to help his children, whose anger is righteous and self-controlled, and who disciplines his children out of his immense love for them. It's a tall order to set a lifelong example of God's nature, and if we have the proper humility, it makes us wonder if we're up to the task. So here are four guidelines to help all of us:

• We need to be present with our children like God is with his people (cf. Ezk. 37:24-28, John 1:14, Rev. 21:3-4). Be present at home, at games, through heartbreaks and hard choices. Be present and attentive to their lives and their spirits.
• We need to regularly talk to our children and listen to them like God talks to us through the word and listens to us when we pray (cf. Heb. 1:1-2, 1 Jhn 5:14-15).
• We need to be joyful and grateful to have our children in our lives, like God, who speaks often of the joy that his children bring him (cf. 1 Jhn 3:1, Zph. 3:17). Play with your kids, do the things that they love, mark their life milestones with joy.
• We need to disciple our children—always teaching each one of them how to love God with all of his or her heart, soul, mind, and strength.

Whether we like it or not, dads, we'll always be laying the groundwork for our kids' view of God the Father. The only question is whether we're giving them an accurate picture of him or not. I pray for all of us, brothers. It's a big job, but with God, all things are possible.

- Dan Lankford, minister

Infinite. Free from limitations imposed by outside forces. All-powerful. Sovereign controller of destiny. Not threatened by any changes or shifts. All-knowing. Eternal, and therefore free of the confines of time and from its persistent aging effects. Able to know the future with certainty. Wise enough to create, and therefore to define, reality itself on one's own terms. Fully present in multiple, nay, all places at once. Intensely focused on one thing, and simultaneously never blind to anything else. Infinite.

That is a list of things which humans are not. We are finite, and our finitude manifests itself in many ways that are categorical opposites of the traits listed above. We are confined to time, outside forces do limit what we want to do, and we didn't create reality, so we are not able to define all of it. There are just so many things which we are unable to control. And even at our best, we don't always know the best way for a situation to turn out. Our limitations ought to keep us humble and make us realize how much we need the help of someone greater than us.

This makes it imperative that we choose to trust God. In situations where our limitations make us unable to do what is best, we must trust the will and the ways of someone who is un-limited. The prophet Isaiah spoke for God, who said of himself, "...my thoughts are not your thoughts, neither are your ways my ways, declares the LORD. For as the heavens are higher than the earth, so are my ways higher than your ways and my thoughts than your thoughts" (Isa. 55:8-9). He possesses all the capacities that we do not to make promises come true and to know what is the right course in every circumstance.

This is why we pray. We acknowledge that he controls what we do not, and so we humbly hand over our anxieties and cares to let him control them as he knows best.

This is why we live by his moral instructions. We acknowledge that while we might have our ideas of what is the best course of action, he actually knows.

This is why we hope. We acknowledge that we are unable to save ourselves; that since we are confined to time, eternity is always out of our grasp when we go for it alone.

There may no thought that is more foundational than our beliefs about God himself. If our convictions are to be right, if our morals are to be righteous, and if our evangelism is to be truthful, then it depends on our beliefs about God being Biblically informed. It all depends upon who he is and what we know of him.

Infinite. All-powerful. All-knowing. All-present.

We aren't. But he is.

- Dan Lankford, minister