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“Better Before Bigger”Categories: church, Church growth, evangelism / outreach, Midweek FR articles
All of the company’s senior executives were at the board room table, and they were discussing how they could outpace the growth of a competitor. The competitor had surged into their industry and was expanding rapidly, opening multiple new locations every month and on trend to vastly out-sell them. And so the board members were intent on growing bigger before their competitor could. Until the CEO spoke up. Having sat quietly at the far end of the room for awhile, he started banging his fist on the table until he had everyone’s attention, and then he said simply, “I don’t want to hear about how to make this company bigger. I want us to talk about how to make it better. If we get better, customers will demand we get bigger.”
The wisdom in that simple statement is profound, and it applies in some way to every human enterprise, whether we have customers or not. And it’s true of a church too. If we continually try to make it better, it will bet bigger. If our Bible classes offer rich insights into the Word and relevant guidance for life, people will see the value in that and come to hear it. If our group worship leads them to open their hearts individually to powerfully perceive God’s glory, they will see the value in that and come to experience it. If our preaching enlivens people’s minds and invigorates their hearts to want to serve God better, they will understand the value of that and come to hear it. If our fellowship demonstrates the power and joy of relationships, outreach, generosity, and brotherly love; they will perceive the value of that and engage with it too.
That’s why church growth is always primarily about spiritual growth. It’s about us continually getting better at what we do to serve God, and a group that does that will inevitably grow. It worked that way in the first century, and I believe that it still will today.
“But seek first the kingdom of God and his righteousness, and all these things will be added to you.” (Matt. 6:33)
- Dan Lankford, minister